Straightforward: Making an appropriate choice in format
Editor’s note: Straightforward is a weekly column by Association TRENDS’ executive editor, Jill M. Cornish, IOM. So many associations are moving to digital communications. Yes, that is a trend, but in...
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YEAR-END MEMBERSHIP MARKETING
By Rick Whelan We’ve got just a few weeks left before the end of the year, and many associations are scrambling to meet year-end membership and revenue goals. One sure way to help “make your numbers”...
View ArticleThe Fundamentals of Membership
By Erik Schonher, Vice President, Marketing General Incorporated When I played sports in high school, my coach would always have us work on “fundamentals.” For soccer (yes, the greatest sport in the...
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Building Your 2011 Marketing Plan
By: Tony Rossell Happy New Year! It’s time to develop, or at least review, your marketing plan, so I thought it might be useful to outline the marketing planning methodology that I use to brainstorm...
View Article20 Membership Growing Tactics for Your Organization
By Barbara Meyers Ford Susan Sarfati recently spoke about engaging and growing membership at the 2010 Cadmus Executive Management Retreat, where she offered 20 tips for engaging and growing membership:...
View ArticleThe Decision to “Un-Join”
By Rick Whelan I read an interesting and timely blog posting on this site from an “about to be” former member of ASAE. The writer states the many reasons he did not find the benefits of membership to...
View ArticleReaching Remote Members
According to the Fall 2010 Association TRENDS Finance Survey, meetings account for over 30% of revenue for associations — the greatest non-dues revenue source by far, followed by educational programs...
View ArticlePoll: How has your association integrated social media into your...
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View ArticleNine tips for leveraging the web to communicate effectively with members
By Jean Whiddon Timely, clear & relevant information is what your members want – and being able to provide it to them shows your value as an association. But with websites, e-mail, social networks...
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